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We're a growing collective on a mission to empower women in their prime.

Midlife is complicated. 
Especially right now.

The Peri List

A comprehensive collection
of resources for women in perimenopause and menopause

Artist Marissa Huber shows how to live life your way with 'time chunking'

We'll help you go with the jumble and flow.

Our cofounder turns her back on Silicon Valley startup culture

What are some of the world's best horoscopes?

"Sometimes at 40 and beyond, we forget about ourselves. I had my youngest son at 42 — crazy, I know. Now I'm working on making time for me. Working out and making me a priority. It's great to reinvent yourself at this age and learn how to make ourselves a priority before we serve others."
— Cynthia Dixon of Cynassists 

How to return to college after 40

'Cancer has a way of saying you can do whatever the hell you want'

"It's no fucking joke." — Kirsten Johnson on what it's like to run two businesses — as a personal chef and doula — while single parenting and recovering from cancer during the pandemic.

'Two of the gifts of age are wisdom and not giving so many fucks'

Describing Dixie Laite in a nutshell is a challenge, but here’s how the brand expert describes herself: Mayor of DameTown: Because it takes balls to be a woman. Cameltoe Champion. Writer, Branding and Marketing Consultant. Bullshit Slayer and Force for Good.

How to get a new job during the coronavirus pandemic

45 of the most actionable ways to become an Essentialist

New to insomnia? How to get quality sleep when you're in perimenopause

Want career fulfillment? First you need to answer this critical question

On the blog

Women over 40 are poised to be one of the most powerful U.S. demographics

News flash: The majority of 40-plus women likely do not hate themselves, survey says.

In 2018, a New York agency called Fancy conducted a survey to ask American women ages 40 to about 60 how they feel about themselves and how brands market to them. 

More interesting stats >