As a longtime horoscopes fan, I’ve come to view astrology as more than just a fun study of how the planets affect daily life. I feel like I’ve evolved along with regular readings about my star sign, Taurus. I’ve come to better understand who I am as a person and why my personality traits are typical of Taureans: determined, a creature of comforts, stubborn at times.
Astrology is kind of like a religion for me
There, I said it. And the stats say I’m not alone. According to a 2017 Pew Research Center poll, almost 30% of Americans believe in astrology. As The New Yorker points out, “scholar Nicholas Campion, the author of ‘Astrology and Popular Religion in the Modern West,’ argues, the number of people who know their sun sign, consult their horoscope, or read about the sign of their romantic partner is much higher.”
Millions of people turn to astrology in uncertain times, and the numbers are likely to keep growing. As The Atlantic explains, in a stressful, data-driven era, many people find comfort and insight in the zodiac — even if they don’t exactly believe in it.
I’m right there with the many Gen Zers, Millennials, and Gen Xers who eat this stuff up. In my early 30s, I took comfort in reading that — according to astrology — the reason my love life was so erratic was because of the placement of planets in my sign. And now, in my 40s, I’ve gained confidence reading from the AstroTwins that the next few years are my time to build a new business, which is why I’m going all in with Jumble & Flow and The Midst. Without astrologers’ daily, weekly, and monthly reminders that I’m on the right track and should stick to the entrepreneurial course, I might have given up months ago.
If you’re looking for slick site design, you might not find it on all of these sites and apps, but I did eliminate some other sites whose pop-up ads are out of control. You might want to bookmark this page or log it in your digital calendar so that you can refer back to it every month.
I realize they’re a two-person team, but I really don’t know how they do it. How are identical twin sisters Ophira and Tali Edut so prolific? They produce daily, weekly, and monthly horoscopes for all 12 astrological signs on their own site and for Elle — and they’re always so delightful and well-written. This is among the first sites I hit up toward the end of each month.
It’s no wonder Susan Miller is one of the world’s leading astrologers. Writing since 1995, her monthly horoscopes are by far some of the highest quality, most in-depth in existence. Her writing feels almost personalized to the reader, which is great, but just a heads-up for die-hard readers who want their horoscopes on the first day of the month: Susan tends to be a little late. She will not sacrifice quality for deadlines, but she will keep you updated on her publishing status on Twitter. You can also subscribe to her daily horoscopes here.
Chani Nicholas is a Canadian astrologer who weaves progressive politics, activism, and queer identity into her work. I love her well-written email newsletters and cool illustrations, and her horoscopes include cosmic playlists.
If you’re looking for insightful and concise weekly horoscopes, you’ll love Jessica Lanyadoo, the award-winning psychic and astrologer who’s written for Girlboss, Glamour, and more. She also hosts the twice weekly astrology and advice show, Ghost of a Podcast.
Also known as Elle‘s astrologers, The AstroTwins’ 2023 book is the most in-depth yearly astrology guide we’ve ever witnessed.
By Chani Nicholas
By Gary Goldschneider
By Annabel Gat
By Mecca Woods
Amy Cuevas Schroeder is the founder and CEO of Jumble & Flow and The Midst. By day, she works as the director of educational content for Unusual Ventures. She started her first business, Venus Zine, in her dorm room at Michigan State University, and later sold the company. She now lives in the Chicago area, and is raising twin girls with her husband, Martin, a therapist.
Between Venus and The Midst, she’s worked as a content leader for Etsy, Minted, and Abstract, and has written for NYLON, Pitchfork, The Startup, West Elm, and more.
Subscribe to The Midst here.
Amy Cuevas Schroeder
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