We’ve come a long way in the last year, and we’re excited for the next chapter of our growth. That’s where you come in.
If you’re a woman 40 and over, congratulations! You’re our target audience. We want to know what you want out of this phase of life. We believe midlife is long overdue for disruption and reinvention. Do you agree?
This is your opportunity to say, “Hold the phone. I want my middle-ish years to be awesome. I want to [fill in the blank] and [fill in the blank].”
I started Jumble & Flow because I was frustrated with undiagnosed perimenopause among other challenges that often come with turning 40. Jumbleandflow.com began as an experimental side hustle, one ignited by an essay called Adventures in Perimenopause. Then I wrote about other stuff like horoscopes, how to get a new job during the pandemic, and getting my groove back. Then friends joined in, and before I knew it, our site traffic really started taking off.
Now that we’ve got solid footing, we’re ready to to go to the next level of our growth. But here’s the thing: I don’t want to guess what you’re into, what makes you tick, and what you want to spend your precious time reading and doing. There are a gabillion places to find content on the Internet. With that said, what do YOU think Jumble & Flow should do differently to stand out from the pack?
That’s OK, you’ll get here eventually. Though we’re targeting women 40 and over, Google Analytics tells us that we’ve got quite a few readers who are younger than 40, and that’s AOK with us. We’d like to hear from you, too.
Thanks in advance for your insights! I’m excited to learn about what you want out of life right now.
Awesome. We’d love to know what they think, too. Can you forward this article to them?
Amy Cuevas Schroeder is the cofounder and Chief Content Officer of Jumble & Flow, the new lifestyle brand that empowers women to thrive in midlife. She started her first business, Venus Zine, in her dorm room at Michigan State University, and later sold the company. She now lives in the Chicago area, and is raising twin girls with her husband, Martin, a social worker. She’s worked as a content leader for Etsy, Minted, and Abstract, and has written for NYLON, Pitchfork, The Startup, and more.
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Amy Cuevas Schroeder
ON THE BLOG
In My Prime: interviews with women thriving in midlife
Pregnancy test and pregnancy over 40
Pelvic health: Everything women need to know
Adventures in Perimenopause, essays by women in perimenopause and menopause
What is perimenopause? An empowering guide to everything you need to know
Art prints, home decor,
and apparel on Society 6
2020 Holiday Gift Guide for Women
Women's Health Glossary of Terms
6 of the best self-care techniques you’ll never find on Instagram
Ageism in the workplace
Tarot card readings (a PDF to keep)