I’m a Chicago-based writer of creative and UX copy for a large health and wellness retailer. My storytelling background is hybrid: I've worked as a magazine editor, have an MFA in creative writing, and my writing has been anthologized in publications including Chicago: Rust Belt Anthology. My work has also appeared in The Chicago Reader, Time Out Chicago, The Dodo, and Orbitz.
I’m both compelled by and skeptical of wellness culture including yoga, breathwork, herbalism, ancestral healing, and aromatherapy. (I was meditating long before it was cool.) You can find me Tweeting about feminism and literature and Instagramming about my dog and baked goods.
I’m a mom, wife, lawyer, and writer partial to mission-based companies, scrappy startups, and social justice warriors. I began my career as a young, idealistic attorney with a deep love of research and writing. I spent time practicing in both the public and private sectors, handling every subject imaginable, from divorce and custody to administrative agency review cases.
Eventually, my love of New York and all things handmade led me to Etsy, a platform that supports makers and micro-entrepreneurs. At Etsy, I spent nearly six years writing and advising on content moderation policy, government relations, and corporate social responsibility initiatives. Most recently, I moved my family back to Chicago to be closer to extended family, and have been writing and consulting for some of my favorite companies.
I'm an Assistant Professor of Biology at Oakton Community College, where I focus on the needs of first-generation, low-income, underrepresented, non-native students and students with disabilities, among others. I am a first-generation student from a low-income background, and earned my Ph.D. In Molecular Genetics and Cell Biology at the University of Chicago in 2009. After receiving my degree, I declined a post-doc at Harvard because I would not have been able to focus on expanding opportunities for others in STEM fields. I’ve found that taking an unchartered path can yield wonderful results.
These days, when I'm not spending time with my husband, my sweet beagle named Bagels, family and friends, I’m building my marijuana-focused site, Plants to Pipes. Originally from the great city of Dayton, Ohio, I now live in North Avondale in Chicago.
I’m a marketing professional who’s spent 20 years helping startups acquire and retain customers. I’ve been involved in all stages of startups, from conception to acquisition.
I understand when to press on the accelerator marketing-wise, how to construct the ideal in-house marketing team, and how to operationalize marketing alongside product and sales organizations for the fullest combined effect.
I also work as the CMO at Papers + Ink Studio. Before that, I held several head of marketing positions where I helped companies lay the foundation for marketing and launched their web and mobile applications. My work includes helping teams define their mission, vision, brand attributes, messaging and core values as well as creating and executing social media, content, email, paid placements and other customer marketing activities.
Read more about Candice in our essay, Black Lives Matter, biracial identity, and the feeling of jeopardy that comes with systemic change.
Candice also shares her career story in No more faking the funk: Our cofounder turns her back on Silicon Valley culture.
I’m a writer and parent of twins who’s navigating the ups and downs of midlife and perimenopause. I live in the Chicago burbs with my husband (Martin Cuevas, a social worker) and our daughters Lydia and Isabel. By day, I work as a content director in tech and have worked previously for Etsy, Minted, Abstract, West Elm, NYLON, and Pitchfork.
I’ve been to Venus and back
I started my first business, Venus Zine, about women in music and DIY culture, as a college freshman at Michigan State University. Thanks to the big hearts and volunteer spirit of hundreds of talented creative people, I scaled Venus bootstrap-style, from a dorm-room fanzine into an internationally distributed magazine. After a decade of running the show, I sold my company to an independent publisher, and worked for the new publishers before weathering a heated exit. Emotionally traumatized, I moved from Chicago to New York to start over. Unfortunately, it was 2009, during the financial crisis and the decline of the print journalism industry. As a writer in a sea of thousands of underemployed journalists, times were rough. So I pivoted. I dove into the digital content world and eventually landed at Etsy, and, later, in the agency world. If you're curious, you can read my story here.
Amy Cuevas Schroeder
Finding my Jumble & Flow
I began developing what it means to live a Jumble & Flow life about three years after having twin girls, moving from Brooklyn to the Chicago area to be near family, while holding down a full-time job and putting my husband through college. During that time, our daughter Isabel was diagnosed with Pitt Hopkins, a rare genetic syndrome that causes inability to walk and talk among many other symptoms.
To deal with the complexities of daily life, including undiagnosed perimenopause and navigating what it means to be “in my prime” at the same time, I started learning coping strategies, ranging from mindfulness and therapy to transcendental meditation and minimalism. I also created the Adventures in Perimenopause series to get to the bottom of this misunderstood state that millions of women face.
Khaleelah Jones has worked in digital marketing for over a decade. The winner of the 2018 Next Women Pitch Competition, Khaleelah has a PhD in emerging media and an MBA from Quantic University. She was the head of marketing at WellTok Inc, where she was part of a team that doubled the user base in six months and closed $18m in Series B funding, and has held marketing roles at Living Social, Group Commerce and the Institute of Integrative Nutrition. She now lives in London with her husband and loves yoga, reading, and Russian history.
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Candice at home in San Francisco
Candice on her wedding day
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Is there a boom in brands targeting women in midlife?
That's what Jumble & Flow cofounders Amy Cuevas Schroeder and Candice Nobles talked about with Nina Lorez Collins on Woolfer TV.