Jumble & Flow and The Midst submission guidelines

Want to write for us?

A few things to keep in mind before pitching us

  • Jumble & Flow’s target audience is primarily women in their 40s and into their 50s (learn about our readers here).

  • Please research jumbleandflow.com and The Midst Substack to make sure we haven’t already published a similar story.

  • We offer shared rights to writers. Meaning, we own the original version of the content and publish on our properties and you retain the right to syndicate your work on other websites (such as Medium and LinkedIn) so long as you include a note in the syndicated version that links to the original version on The Midst.

Payment for original content

We tend to pay $50–$200 per original piece of content (sorry, we can’t pay for a piece if it has appeared somewhere online.) For special, in-depth topics, we may be able to pay more. We’re seeking original, high-quality content about these topics:

  • Women’s health and wellness
  • Perimenopause and menopause
  • Beauty
  • Tangible, actionable career advice
  • Modern parenting
  • Personal finance
  • Listicles and roundups on relevant topics that our audience is likely to search for on Google
Educational articles and thought pieces

We’re big into what we call “empathetic service journalism” for women’s health and wellness — stories in which writers share their personal experience or knowledge about a topic in addition to facts and expert sources to back it up.


Pitch Laurie White (lauriewhite@the-midst.com)

We're interested in interviews with inspiring, innovative, well-known women in their 40s or 50s who have overcome adversity or accomplished something awesome despite the odds against them.

Interview examples:

Pitch Laurie White (lauriewhite@the-midst.com) and cc Amy Cuevas Schroeder (amy@the-midst.com)

Beauty & Wellness

We’re interested in beauty and wellness from a holistic perspective. This includes products, reviews, and tutorials — as well as personal experiences and cultural commentary. Categories within this pillar include: makeup, trends, fashion, style, skincare, hair, nails, body, fitness, emotional/mental wellness, and nutrition.

For health-related advice or suggestions (this includes skincare), we prefer that you cite facts with reputable sources (research journals, and government, medical, or educational sites). 

We accept submissions in the forms of writing, photos, and videos for this category.

Beauty & Wellness examples:

Saying “yes” to Botox: Why most Gen-X women don’t raise a brow by Lauria Locsmondy

Black women-owned beauty brands to buy now by Lauria Locsmondy

Think you stink? 6 solutions to help with sweaty, irritable, or dry skin by Anne Holub 

Pitch Lauria Locsmondy (lauria[at]the-midst.com)

Book excerpts

We work with book authors to publish excerpts of their books with the goal of creating a win-win for the author and The Midst. If accepted, we’ll publish an excerpt as-is and also include:

  • An SEO-optimized editorial title and meta description (helps to get your content found in search engines)
  • An editorial header image
  • Prominent image of the book cover with links to e-commerce options
  • The author photo and biography, including links to their website and social media
  • Additional photos when available to help break up dense copy

Examples of book excerpts:

How curiosity can help you get unstuck by Terri Trespicio, author of Unfollow Your Passion: How to Create a Life that Matters to You 

Curious about conscious uncoupling? “Nesting” co-parenting is on the rise for good reason by Beth Behrendt, author of Nesting After Divorce: Co-Parenting in the Family Home

Hormone Rehab: an excerpt of Perimenopause Power by Maisie Hill

Contact: Amy Cuevas Schroeder (amy[at]the-midst.com)

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